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Business and Product Branding - UK Essays | UKEssays

In the short term, we can at least try to change the language we personally choose to use. I know many of my friends in our mad movement -- including psychiatric survivors, dissident mental health professionals and authors -- freely use the term "mentally ill," because they think it's more recognizable by the public. However, in the field of Intellectual disabilities, many groups now have campaigns to get rid of the frequently-used And of course civil rights activists have largely effectively fought the "N word." Frequency of word usage does not eliminate the pain that is caused, and does not make change hopeless.

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Certainly, in the long run, taking away the unfair legal power that a few hundred psychiatrists have in literally voting on what courts and legislatures consider "normal" is an important goal. USA psychiatrists are currently working behind closed doors on their fifth revision of the DSM, which has international implications. For years, despite our many requests, the organizers of early meetings on these revisions, such as the influential USA psychiatrist Dr. Darrell Regier, refused to open those doors, or to even respond to civil inquiries.

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My presentation is based on branding as a business tool for marketing

Once more we can glimpse that society does not always oppose a particular 'altered state'; society may seek to monopolize the power of that altered state only for is own exclusive, so-called 'normal' purpose. Sanctioned "stark raving madness" for economic gain, to win a football game, or for an official military operation, have all become so widespread it is considered normal. When unsanctioned, those who tap into this particular state for good or for ill can be considered inherently out of bounds. Not all "stark raving madness" is good, but I know that breaking with what is called "normal" for the greater good may at times look like "stark raving madness."

Whatever you call an oppression, the phenomenon of "Isms" is often caused by exaggerating real or imagined differences to such an extent that instead of celebrating diversity one creates an irrational chasm. To this day I am still exploring the depths of the chasm of "sanism." and I have still not found its bottom.

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Essay about Branding - 872 Words | Bartleby

• Also, I have uploaded a sample of the assignment that used before. Please use the same structure.
Text book
• Percy, L. & Rosenbaum-Elliott, R. (2012), Strategic Advertising Management – 4th edition, Oxford: Oxford University Press.
• Rosenbaum-Elliott, R., Percy, L. & Pervan, S. (2015), Strategic Brand Management – 3rd edition, Oxford: Oxford University Press.

This essay is not about being "politically correct." What is "correct" changes with the winds and tides and individual.

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Multi branding | Business Articles & Essays

For me personally, the environmental movement has helped our "mad movement" a great deal. That is because in recent decades, environmental scientists have produced convincing evidence that what is called "normal" behavior in our society is leading to the destruction of our planetary ecosystem, and an untold number of species. In other words, the similarities between so-called "normal" people and so-called "mad" people may be far greater than the differences.

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If I may get a little "big picture" here, in the modern scientific field of "complexity theory" (also known as emergence theory, chaos theory, systems dynamics, etc.) life and the mind appear to be a phenomenon emerging from the edge between chaos and order, far from equilibrium. That is, our mind - and life itself - literally 'plays itself out' on the edge between chaos and order. What appears to be "stability" is often a dance on this edge.

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When major global organizations such as World Bank and World Health Organization have needed to study the impact of mental and emotional problems on society, they often use a measure that is called "days out of role." This method of measurement may work fairly well for, say, automobile accidents. One can come up with a number of days people harmed by automobile accidents are not fulfilling their chosen role of worker, parent, student, etc., and then give that a monetary value. However, as we now know, mental and emotional differences and difficulties are far more complex than a car accident. It is revealing that the ultimate definition of a mental and emotional problem by these international bodies is when you are not fulfilling your "role" in the great system of commerce that is a dominant force in the world today.

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Of course, a teenager threatening suicide, for example, is in a terrible crisis and we as a society must provide humane, compassionate, and wise assistance on an urgent basis. However, we also need to remember that all of humanity -- in its self-destructive adolescence -- is far more similar to that suicidal teen than they are different. Sometimes realizing our commonalities can play a big role in providing empathy. In a way, one can see the label as "crazy," as essentially saying that someone else's behavior or thoughts are simply so non-understandable, so non-predictable, that they are beyond the realm of your imagining why they might do this.

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Humans differ by gender, age, racial heritage and religion. These differences, when distorted, have led to discrimination. But how do human beings tend to define themselves? When a typical person is asked to describe the difference between themselves and non-human animals, I can imagine he or she would say, "Humans are the rational animal. The thinking animal. The animal that can do math, fly a plane, engage in commerce."

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